Marketing communications consultant guiding brand image, benchmarking and strategic goals while providing team management, problem solving and strong computer skills

The Performance Strategy Group

Created strategic business plans, branding campaigns and marketing communication
collateral for multiple clients.

• Wrote 3 strategic business and marketing communication plans for 3 companies
  ($150,000 to 1 million annual sales).
  
• Conducted market research and product market benchmarking surveys for new products and services.
  
• Created logos, sales promotions, signage, and web sites.

Created and implemented strategic communication plans for the College and its 20 units.

• Conducted comprehensive market research, benchmarked alumni and university perceptions of the college, shared results with faculty, staff and students to set new strategic communication directions.
  
• Designed and co-wrote strategic marketing plans targeting key audiences of the College.
  
• Increased alumni contributions to the College by 7.5 million within 12 months.
  
• Launched e-newsletter campaign to expand donating base of alumni.
  
• Wrote, edited and designed monthly Dean’s Update publication, increasing the ratio of pledges designated to the College for the target audience from 9.7% to 95%.
  
• Managed event planning and webcasting for major College functions from 20 to >150 people.
  

Managed $50,000 budget and 10-person staff covering direct mail publications, webcasting and survey research.

• Responsible for conception and production of Dean’s Update newsletter circulated monthly to over 5,200 alumni, friends and foundations.
  
• Developed phone-based, career path survey of the top 1.5% of alumni (900 completed interviews) to assess attitudes, beliefs and behaviors among top potential donors.
  
• Designed literature including layout and graphics for the monthly newsletter including: letterhead, logos and brand development pieces.
  
• Directed and produced live web broadcasts of international speakers.
  

Directed and managed live broadcasts of weekly government meetings and directed segments for “Meridian Magazine” including live-to-tape pre-broadcast interviews.

• Managed nine team members responsible for all aspects of a live television production.
  
• Produced news packages including camera work, voiceovers and linear editing.
  
• Directed multiple productions including lighting, audio and cameras.
  
• Hosted or reported on live TV broadcasts.

• MA (Communications)
  Michigan State University, East Lansing, MI
  Cumulative GPA: 3.75/4.0
• BA (Political Science)
  University of Michigan, Ann Arbor, MI
  Cumulative GPA: 3.43/4.0

• Student-Employee of the Year, State of Michigan
  
• Student-Employee of the Year, Michigan State University
• Golden Key Honor Society (top 15% of class U of M)
  

• Graphic and Web Design:
  Adobe Photoshop, QuarkXpress, Adobe GoLive
• Video Editing and Webcasting:
  Final Cut Pro, Real Player, Windows Media Player, Quicktime
• Office Tools:
  Microsoft Word, PowerPoint, Excel, Publisher, Access